The Digital Edge in B2B Sales: Mastering Essential Skills for Sales Success

Share this article Facebook Twitter LinkedIn The Digital Edge in B2B Sales: Mastering Essential Skills for Sales Success The B2B landscape is evolving rapidly, driven by digital transformation and changing buyer behaviours. Gone are the days when a firm handshake and a persuasive pitch alone could guarantee success. Today, sustaining success in B2B selling demands […]
How to Have More Effective Conversations in the Workplace: A Guide for B2B Sales Professionals

Share this article Facebook Twitter LinkedIn How to Have More Effective Conversations in the Workplace: A Guide for B2B Sales Professionals In the competitive realm of B2B sales, the ability to engage in effective conversations is not just an asset—it’s a necessity. As the landscape of sales continues to evolve, driven by digital transformation and […]
The Transformation of B2B Sales: Is it easier to sell in 2024 vs 2014?

Share this article Facebook Twitter LinkedIn The Transformation of B2B Sales: Is it easier to sell in 2024 vs 2014? Over the past decade, the world of B2B sales has undergone significant transformations driven by advancements in technology, shifts in buyer behaviour, and the globalisation of markets. B2B sales professionals today operate in a landscape […]
The Art of Problem Solving in the B2B Buyer and Seller Relationship

Share this article Facebook Twitter LinkedIn The Art of Problem Solving in the B2B Buyer and Seller Relationship Introduction: In B2B sales, the ability to solve problems effectively is a critical skill that distinguishes the most successful sellers from the rest. Beyond transactional interactions, modern sales professionals must cultivate meaningful relationships with their buyers, built […]
Personal vs Personalisation. How to stay ahead of the changing B2B buying and selling evolution.

Share this article Facebook Twitter LinkedIn Personal vs Personalisation. How to stay ahead of the changing B2B buying and selling evolution. In a recent training session, a statement from a seasoned sales professional captured a deep-seated fear that’s simmering in the industry: ‘Wait, you just said people want personalisation, but you’re suggesting they don’t want […]
An Eight Point Guide to B2B Sales Success in 2024

Share this article Facebook Twitter LinkedIn An Eight Point Guide to B2B Sales Success in 2024 In the ever-evolving landscape of B2B sales, a proactive approach is paramount for success in 2024. This guide outlines key recommended actives backed by authoritative data to empower sales professionals to navigate the challenges and thrive in the new […]
The Ultimate Challenge: Mastering B2B Sales in a Competitive World

Share this article Facebook Twitter LinkedIn The Ultimate Challenge: Mastering B2B Sales in a Competitive World B2B sales is not for the faint of heart. It’s a high-stakes game with no room for complacency. In the world of B2B sales, sales professionals often find themselves caught between the demands of their clients and the expectations […]
The generation game. Why an evolving workplace must embrace multiple perspectives

The environment in which we grow undoubtedly shapes us. Time and again we hear and see the old adage it’s not like that here. We do things like that here. A job for life! Work hard you’ll get paid more!
But likewise working with the more modern sales teams and future managers and leaders we see that money in itself isn’t the main motivator. We see the corporate purpose and vision playing an important part.
Top 10 things that will make you a success in B2B Sales

Having a 35-year journey via Calor Gas, Shell UK, Shell International and more recently as a business owner with Plan. Grow. Do. I’m beginning to more and more accept that I am more towards the end of my working life than many that I now help and advise.
Therefore, I thought it might be helpful for me to look back and share some of my insights with those who are just starting out or on the journey in their B2B sales careers.
What stops you from using social media for B2B sales?

Love it or loath it, social media and the platforms that encompass it are here to stay. They’ve drastically disrupted the way we communicate, research, absorb information and more importantly, the way we build meaningful relationships.
If as a sales professional you are anticipating the return to how buying happened up to February 2020 then unfortunately you might be waiting a long time. The pandemic of 2020 has simply accelerated the inevitable shift to an integrated online/offline world where digital relationships are as important to the consumer as face to face bonding.
