Practical video for the lubricants industry
The Lubricant Sales Channel is our free library of honest, useful video: real conversations, sales lessons and expert talks for the people who sell, buy and shape the lubricants industry.
New videos added regularly. This page updates itself as we publish.
Pick a series and dive in
Every video is grouped into a playlist, so you can follow a whole theme in order. Each one updates automatically as we add episodes.
The people behind the lubricants industry
Our podcast in video: real stories, careers and journeys from across the sector, hosted by Rob Taylor and Steve Knapp. Recent guests include Vanda Franco, Yana Wilkinson, Caitlin Jacobs, Amanda Hay, Jamie Shaw, Doug Sackett, Trevor Gauntlett and Tobias Daley.
Sales Lessons for Lubricant Sellers
Short, practical lessons on selling to the modern lubricant buyer: from first contact and process to pricing and closing with confidence.
Talks with B2B Sales & Marketing Experts
Conversations with some of the biggest names in B2B sales and marketing, including Marcus Sheridan, Mark Schaefer, Joe Pulizzi, Anthony Iannarino, Brent Adamson and Andy Crestodina. Global best practice on how modern buyers really behave and how technical businesses win their attention and trust.
B2B sales training and practical advice for the lubricants industry
Real, useable video for the people who sell and buy in lubricants, manufacturing and industry.
These video resources are a free, growing library of B2B sales training and practical tips for the lubricants industry and the wider manufacturing, industrial and technical world. Whether you sell finished lubricants, additives, equipment or services, they help you sell the way the modern buyer wants to buy.
Across the collections you will find short, practical sales lessons for lubricant sellers, honest conversations with the people shaping the sector, and talks with B2B marketing experts. We cover how buyer behaviour has changed, prospecting and first meetings, sales process and pipeline management, pricing and closing with confidence, and how to join up marketing and sales so technical expertise turns into commercial results.
Everything is grounded in real experience of selling into lubricants and manufacturing, and in our own research with more than 1,000 buyers. It is made for salespeople, commercial leaders, technical teams and marketers who want practical advice they can use, not theory.
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Good to know
Is this B2B sales training free?
Yes. Every video is free to watch on The Lubricant Sales Channel. It is practical B2B sales training and advice for the lubricants industry and wider manufacturing, with no sign-up needed.
Who are the video resources for?
Salespeople, commercial leaders, technical teams and marketers in lubricants, manufacturing and industrial businesses, anyone who wants to sell to the modern B2B buyer more effectively.
What do the videos cover?
Practical sales tips and advice, modern buyer behaviour, prospecting and first meetings, sales process and pipeline management, pricing and closing, and marketing that supports technical sales, plus honest conversations with people across the sector.
Do you offer training beyond the videos?
Yes. Our Core B2B Training turns these ideas into a structured, in-person sales training programme for lubricant and industrial teams. It is the natural next step once the videos have sparked ideas.
Where to next
Beyond the Blend
The full home of the podcast: episodes, live events and the people behind the industry.
Visit the podcastThe Buyer Revolution
Our research with 1,000+ lubricant buyers, and what it means for how you sell.
Explore the researchCore B2B Training
Turn the ideas in these videos into a structured, in-person sales training programme.
See the training