How much does sales training cost?
A transparent guide to how our pricing works, what shapes investment, and indicative costs for our most common services, from a single training day to commercial transformation.
“How much does it cost?”
It is a fair question. It is also one of the hardest to answer without understanding what you are trying to achieve.
Every organisation is different. Some need a one-day workshop. Others are redesigning their commercial strategy, introducing AI or transforming an entire sales function. Those projects should not cost the same.
This page explains how our pricing works, what influences investment, and gives indicative costs for our most common services. Our proposals are designed around outcomes, not simply the number of days required.
Quick investment guide
| Service | Typical investment |
|---|---|
| Sales training, per dayWorkshops and training days, delivered in person at your site. | From £2,400 + VAT |
| Core B2B Training, per headAcross a two-day intensive or a three-day programme. | around £600 + VAT |
| Sales Pipeline ManagementOne full day. SPANCOP in the morning, Funnel Vision in the afternoon. | £2,400 + VAT |
| Sales Excellence AssessmentThe whole sales function's view, across 35 capabilities. | £500 + VAT |
| Assessment, Analysis and PlanThe assessment validated and turned into a twelve-month plan. | from £5,000 + VAT |
| AI consultancy and scopingA three-hour working session and a written report. | £1,000 + VAT |
| AI product buildA focused first phase against a defined use case. | from £5,000 + VAT |
| Always OnSetup, configuration and launch, then the ongoing platform. | £5,000 + VAT to start, then from £600 + VAT a month |
| Buyer persona and sales playbookPer persona and playbook. Takes approximately 10 to 12 weeks. | £1,500 + VAT each |
| Flagship consultancy programmeCommercial transformation across strategy, process and leadership. Scoped around the outcome, not a standard day count. | £POA |
All figures exclude VAT. They are illustrative and intended as a guide: every proposal is tailored to the objectives, scope and requirements of each organisation. Prices exclude travel, accommodation and reasonable expenses unless otherwise stated.
Every organisation starts from a different place
Investment depends on factors including:
- Your objectives
- Team size
- Programme duration
- Bespoke content
- Research requirements
- AI integrations
- Coaching support
- International delivery
- Implementation requirements
Our services, and what shapes the investment
Sales training
From £2,400 + VAT per dayEvery workshop is designed to be practical, engaging and immediately applicable. Core B2B Training is typically around £600 + VAT per head across a two-day intensive or a three-day programme.
- Discovery meeting
- Workshop design
- Facilitation
- Practical exercises
- Action planning
- Digital resources
- Follow-up recommendations
Always On
£5,000 + VAT to start, then from £600 + VAT a monthAn extension of your commercial team, making organisational knowledge instantly accessible through AI. See what Always On does →
- Platform setup
- AI configuration
- Knowledge base preparation
- Knowledge upload
- User onboarding
- Launch support
- Three months' platform access
- Platform hosting
- Platform maintenance
- Software updates
- Ongoing support
- Security updates
Additional users, integrations and bespoke functionality can be added as your organisation grows. To size the opportunity first, the free ROI calculator works out what a slow reply is costing you.
AI consultancy and product builds
£1,000 + VAT scoping · builds from £5,000 + VATArtificial intelligence delivers the greatest value when it becomes part of the way your business operates. Scoping is a three-hour working session and a written report, at £1,000 + VAT. A focused first build starts from £5,000 + VAT, priced according to complexity, integrations and deployment requirements.
- Product selectors
- Technical knowledge assistants
- Buyer persona assistants
- Sales playbooks
- Customer support assistants
- Internal knowledge platforms
- AI workflows
- Prospecting tools
- Interactive website experiences
- Commercial GPTs
Sales Excellence
Assessment £500 + VAT · full programme from £5,000 + VATThe assessment on its own is £500 + VAT and captures the whole sales function's view across 35 capabilities. The Assessment, Analysis and Plan is from £5,000 + VAT and turns that view into a validated, prioritised plan for the next twelve months. The final figure depends on the size of the organisation.
Flagship consultancy programme
£POAOur most involved engagement, and the one that changes the most. Unlike training, consultancy is rarely a standard product. Some organisations need a few strategic workshops. Others ask us to support long-term commercial transformation involving:
- Commercial strategy
- Buyer personas
- AI adoption
- Customer journey mapping
- Sales process development
- Leadership coaching
- Research
- Change management
Rather than applying a standard price list, proposals are built around the work required to achieve the agreed outcomes. This ensures clients invest in the support they actually need.
One exception is priced: a buyer persona and sales playbook is £1,500 + VAT each and takes approximately 10 to 12 weeks to complete.
What moves the number, up or down
What can increase investment
Projects generally become more involved when they include:
- Original research
- Buyer persona development
- Leadership interviews
- International delivery
- AI integrations
- Multiple languages
- Coaching
- Implementation support
- Bespoke playbooks
- Train the Trainer programmes
What can reduce investment
Investment can often be reduced by choosing:
- Existing workshop content
- Virtual delivery
- Digital resources
- Single-site delivery
- Larger group workshops
We will always recommend the most appropriate approach based on your objectives and budget.
The real question is not “what does this cost?”
It is “what happens if nothing changes?”
For many organisations, the return comes from:
- Winning one additional customer
- Improving customer retention
- Faster responses
- Better-qualified opportunities
- Stronger leadership
- Better AI adoption
- More confident sales teams
- Better customer experiences
Frequently asked questions
Do you publish fixed prices?
Training can often be priced using standard day rates, and those are on this page. Consultancy and AI projects are scoped individually because every organisation starts from a different place.
Are these prices inclusive of VAT?
No. Every figure on this page excludes VAT. Unless specifically stated, prices also exclude travel, accommodation and reasonable expenses.
Are travel and accommodation included?
No. Unless specifically stated, all prices exclude travel, accommodation and reasonable expenses.
Can programmes be tailored?
Yes. Most programmes are customised to reflect your organisation, customers and objectives. Tailoring is one of the main things that moves the investment, in either direction.
Do you work internationally?
Yes. We regularly support organisations throughout the UK and internationally. International delivery is one of the factors that increases investment.
What is the cheapest way to start?
Two things cost nothing. The Pipeline Review draws your sales funnel from your own numbers and gives you your first three moves. The AI Authority Audit shows how visible and credible your website is to AI. Both take about ten minutes.
How does the Sales Excellence Assessment differ from the full programme?
The assessment on its own is £500 + VAT and gives you the whole sales function's view across 35 capabilities. The Assessment, Analysis and Plan is from £5,000 + VAT and turns that view into a validated, prioritised plan for the next twelve months.
What does an AI project actually cost?
Scoping is £1,000 + VAT for a three-hour working session and a written report. A focused first build starts from £5,000 + VAT. The scoping fee is designed to make the build decision an informed one rather than a leap.
How much is a buyer persona and sales playbook?
£1,500 + VAT for each persona and sales playbook, and each one takes approximately 10 to 12 weeks to complete. Every playbook includes a clear narrative of the buyer and actionable, tactical insight for the team selling to them.
Why would we not just do nothing?
That is the fairer version of the question. For most organisations the return comes from winning one additional customer, holding on to an existing one, or responding faster than the supplier they are being compared with.
Tell us where you are
The best place to begin is a short discovery conversation. Share a few details and we will come back with the most appropriate level of support, and an indicative investment.
- A recommendation built around your outcomes
- Indicative costs before you commit
- No obligation, no hard sell
Our aim is not to recommend the largest programme. It is to recommend the right one.
Prefer email? info@plangrowdo.com
Published 20 October 2026. Last updated 20 October 2026. All figures exclude VAT.
