Measure what matters, don’t make important what can be measured. Key KPI metrics for effective sales development
Share this article Facebook Twitter LinkedIn Measure what matters, don’t make important what can be measured. Key KPI metrics for effective sales development. Data, data, everywhere! We swim in data, we have information about information and never before has it been as easy to find a measure on something. B2B sales leaders are often bombarded […]
Any Insights Yet? How to Create Real Change with the Power of Insight over Information
Share this article Facebook Twitter LinkedIn Any Insights Yet? How to Create Real Change with the Power of Insight over Information In today’s fast-paced business environment, the word “insight” is thrown around frequently, often losing its true meaning in the process. To demystify this critical concept, we sat down with Chris Kocek, author of “Any […]
Are B2B Leaders Allergic to Storytelling?
Share this article Facebook Twitter LinkedIn Are B2B Leaders Allergic to Storytelling? In today’s fast-paced, technology-driven world, effective communication is more critical than ever. B2B leaders, who often navigate complex organisational structures and decision-making processes, must find ways to connect with their teams, stakeholders, and clients on a human level. Yet, many leaders seem to […]
The Trojan Post: Why the New Cold Calling on LinkedIn Needs a Rethink
Share this article Facebook Twitter LinkedIn The Trojan Post: Why the New Cold Calling on LinkedIn Needs a Rethink We’ve all been there, right? We attend that networking event, that conference or spend weeks and months planning for that expo only for it to happen to us within minutes of being in the room. Worst […]
Overcoming the Challenges of Missing B2B Sales Targets: Strategies for Success
Share this article Facebook Twitter LinkedIn Overcoming the Challenges of Missing B2B Sales Targets: Strategies for Success In business to business (B2B) sales, achieving sales targets is crucial for the growth and sustainability of a company. However, many B2B sellers face challenges that prevent them from meeting their targets. The reasons can range from inadequate […]
The Digital Edge in B2B Sales: Mastering Essential Skills for Sales Success
Share this article Facebook Twitter LinkedIn The Digital Edge in B2B Sales: Mastering Essential Skills for Sales Success The B2B landscape is evolving rapidly, driven by digital transformation and changing buyer behaviours. Gone are the days when a firm handshake and a persuasive pitch alone could guarantee success. Today, sustaining success in B2B selling demands […]
How to Have More Effective Conversations in the Workplace: A Guide for B2B Sales Professionals
Share this article Facebook Twitter LinkedIn How to Have More Effective Conversations in the Workplace: A Guide for B2B Sales Professionals In the competitive realm of B2B sales, the ability to engage in effective conversations is not just an asset—it’s a necessity. As the landscape of sales continues to evolve, driven by digital transformation and […]
The Transformation of B2B Sales: Is it easier to sell in 2024 vs 2014?
Share this article Facebook Twitter LinkedIn The Transformation of B2B Sales: Is it easier to sell in 2024 vs 2014? Over the past decade, the world of B2B sales has undergone significant transformations driven by advancements in technology, shifts in buyer behaviour, and the globalisation of markets. B2B sales professionals today operate in a landscape […]
The Art of Problem Solving in the B2B Buyer and Seller Relationship
Share this article Facebook Twitter LinkedIn The Art of Problem Solving in the B2B Buyer and Seller Relationship Introduction: In B2B sales, the ability to solve problems effectively is a critical skill that distinguishes the most successful sellers from the rest. Beyond transactional interactions, modern sales professionals must cultivate meaningful relationships with their buyers, built […]
Personal vs Personalisation. How to stay ahead of the changing B2B buying and selling evolution.
Share this article Facebook Twitter LinkedIn Personal vs Personalisation. How to stay ahead of the changing B2B buying and selling evolution. In a recent training session, a statement from a seasoned sales professional captured a deep-seated fear that’s simmering in the industry: ‘Wait, you just said people want personalisation, but you’re suggesting they don’t want […]
