The Trojan Post: Why the New Cold Calling on LinkedIn Needs a Rethink

Trojan posting on Linkedin

Share this article Facebook Twitter LinkedIn The Trojan Post: Why the New Cold Calling on LinkedIn Needs a Rethink We’ve all been there, right? We attend that networking event, that conference or spend weeks and months planning for that expo only for it to happen to us within minutes of being in the room. Worst […]

Overcoming the Challenges of Missing B2B Sales Targets: Strategies for Success

Sales

Share this article Facebook Twitter LinkedIn Overcoming the Challenges of Missing B2B Sales Targets: Strategies for Success In business to business (B2B) sales, achieving sales targets is crucial for the growth and sustainability of a company. However, many B2B sellers face challenges that prevent them from meeting their targets. The reasons can range from inadequate […]

The Digital Edge in B2B Sales: Mastering Essential Skills for Sales Success

Digitalisation

Share this article Facebook Twitter LinkedIn The Digital Edge in B2B Sales: Mastering Essential Skills for Sales Success The B2B landscape is evolving rapidly, driven by digital transformation and changing buyer behaviours. Gone are the days when a firm handshake and a persuasive pitch alone could guarantee success. Today, sustaining success in B2B selling demands […]

The Transformation of B2B Sales: Is it easier to sell in 2024 vs 2014?

Transformation of B2B Sales

Share this article Facebook Twitter LinkedIn The Transformation of B2B Sales: Is it easier to sell in 2024 vs 2014? Over the past decade, the world of B2B sales has undergone significant transformations driven by advancements in technology, shifts in buyer behaviour, and the globalisation of markets. B2B sales professionals today operate in a landscape […]

The Art of Problem Solving in the B2B Buyer and Seller Relationship

B2B Sales

Share this article Facebook Twitter LinkedIn The Art of Problem Solving in the B2B Buyer and Seller Relationship Introduction: In B2B sales, the ability to solve problems effectively is a critical skill that distinguishes the most successful sellers from the rest. Beyond transactional interactions, modern sales professionals must cultivate meaningful relationships with their buyers, built […]

Personal vs Personalisation. How to stay ahead of the changing B2B buying and selling evolution.

Plan. Grow. Do.

Share this article Facebook Twitter LinkedIn Personal vs Personalisation. How to stay ahead of the changing B2B buying and selling evolution. In a recent training session, a statement from a seasoned sales professional captured a deep-seated fear that’s simmering in the industry: ‘Wait, you just said people want personalisation, but you’re suggesting they don’t want […]

An Eight Point Guide to B2B Sales Success in 2024

B2B Sales Success

Share this article Facebook Twitter LinkedIn An Eight Point Guide to B2B Sales Success in 2024 In the ever-evolving landscape of B2B sales, a proactive approach is paramount for success in 2024. This guide outlines key recommended actives backed by authoritative data to empower sales professionals to navigate the challenges and thrive in the new […]

The Ultimate Challenge: Mastering B2B Sales in a Competitive World

Mastering B2B Sales in a Competitive World

Share this article Facebook Twitter LinkedIn The Ultimate Challenge: Mastering B2B Sales in a Competitive World B2B sales is not for the faint of heart. It’s a high-stakes game with no room for complacency. In the world of B2B sales, sales professionals often find themselves caught between the demands of their clients and the expectations […]

The generation game. Why an evolving workplace must embrace multiple perspectives

Workplace embracing different perspectives

The environment in which we grow undoubtedly shapes us. Time and again we hear and see the old adage it’s not like that here. We do things like that here. A job for life! Work hard you’ll get paid more!

But likewise working with the more modern sales teams and future managers and leaders we see that money in itself isn’t the main motivator. We see the corporate purpose and vision playing an important part.

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