Beyond The Blend - Innovating and Thriving in the Lubricants Industry

The lubricants industry, often viewed as a cornerstone of traditional engineering, is undergoing a quiet revolution. Neol Copper Technologies, led by its dynamic CEO and co-founder, stands at the forefront of this transformation. In a conversation with Plan Grow Do’s “Beyond The Blend” podcast, the story behind Neol Copper unfolds—a journey of innovation, resilience, inclusivity, and an unwavering commitment to making a difference.

Innovation in a Legacy Industry

At the heart of Neol Copper Technologies is a mission to challenge the status quo. The company is dedicated to innovating within the multibillion-dollar lubricants sector, addressing critical industry challenges such as machinery wear, tear, and efficiency. The CEO describes the company’s work as more than just technical advancement—it’s about rethinking how the sector can evolve to meet modern demands. By combining hard science with a bold vision, Neol Copper seeks to revolutionize the way lubricants function, creating sustainable and efficient solutions for the future.

A Journey of Growth and Resilience

The CEO’s path to leading Neol Copper is as innovative as the company itself. Transitioning from a successful career in finance, where she specialized in private investments and business development, to leading a startup in the lubricants sector required immense adaptability and resilience. Taking a six-year career break to focus on family, including a move to Indonesia and the challenges of parenting, was a turning point. This phase of personal growth laid the foundation for her return to professional life with renewed purpose.

“My husband suggested I try managing the project that became Neol Copper,” she explains. “At first, it felt like an experiment. But then I realized it aligned with everything I love—problem-solving, innovation, and making a tangible impact.”

Inclusivity in Action

Despite common misconceptions, the lubricants industry is proving to be an increasingly inclusive space. While historically seen as male-dominated and conservative, the CEO highlights her experience working with a diverse range of professionals across labs, offices, and technical spaces. This representation signals an encouraging shift, showing how the industry can embrace different backgrounds, skill sets, and perspectives.

“People often think this industry is rigid or old-fashioned,” she says. “But I find it warm and welcoming, with room for anyone who is willing to contribute.”

Balancing Leadership with Family

As a mother of three, two of whom are neurodivergent, the CEO’s story offers a powerful example of balancing professional ambition with personal responsibilities. She candidly shares the complexities of managing a startup while ensuring her children thrive.

The challenges of neurodivergence have brought profound insights into her leadership style. “It’s about understanding each person’s unique strengths and creating an environment where they can succeed—whether in my family or my company,” she reflects.

Lessons in Overcoming Challenges

One of the key takeaways from the conversation is the importance of empathy and perspective in overcoming obstacles. Whether navigating funding challenges or addressing miscommunications, the CEO emphasizes the value of stepping into others’ shoes to find solutions.

“When people don’t see your vision, it’s easy to feel frustrated,” she admits. “But I’ve learned to analyze their perspective, understand the rules of their world, and adapt my approach. It’s a challenging but rewarding process.”

Making a Difference

For Neol Copper Technologies, success isn’t just about profit margins—it’s about making a meaningful impact. The company’s innovative solutions aim to drive positive change in the industry and beyond, aligning with a purpose that transcends traditional measures of success.

As the podcast draws to a close, the CEO leaves listeners with a simple yet profound message: “Why not? Why not challenge the norm, think differently, and strive for more? That’s how we’ll create a future we’re proud of.”