Sales Leadership · Commercial Performance · Lubricants · Buyer Behaviour
For more than three decades I have helped sales professionals and commercial leaders build the confidence, structure and behaviours needed to succeed in increasingly competitive markets.
My career has taken me from leading international sales teams within one of the world's largest organisations to working alongside businesses that want to modernise the way they sell, lead and develop commercial teams.
Today, as Co-Founder of Plan Grow Do, I work with organisations across the UK and internationally to improve commercial performance through leadership development, consultancy, research and practical implementation. While many organisations focus on selling harder, my work has always centred on helping them sell smarter.
My commercial career began within Shell, where I progressed through a variety of sales and leadership positions before leading international sales teams. Working across multiple markets provided invaluable experience of developing people, leading change and helping organisations improve commercial performance in highly competitive environments.
Today I bring that practical experience into every consultancy project, leadership programme and workshop I deliver.
An ongoing research programme exploring how buyer expectations within the lubricants industry continue to evolve, and what that means for commercial teams. The objective is simple: to help organisations make better commercial decisions based on evidence rather than assumptions.
Explore the research →Helping organisations improve commercial capability through consultancy, leadership development, sales training and original research, combining practical experience with modern buyer insight.
Visit Plan Grow Do →A practical commercial guide for lubricant manufacturers, distributors and sales professionals, combining real sales experience with modern buyer behaviour to help organisations adapt to today's buying environment.
Discover the book →
I regularly speak for businesses, leadership teams and industry associations on sales leadership, commercial performance, buyer behaviour, the future of sales and modern selling, including events connected with UKLA, ILMA and ICIS.
Much of my work centres on helping organisations improve commercial performance, and every programme is designed around practical implementation rather than theory, so teams leave with greater confidence, capability and clarity.
Sales leadership, buyer behaviour, commercial performance, sales culture, customer experience and leadership development.
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Conversations with commercial leaders, researchers, founders and practitioners exploring the future of business, leadership and buyer behaviour, including contributions through Beyond the Blend and external podcast appearances.
Find me sharing ideas and in conversation with global sales and marketing voices on our YouTube channel.
It is about helping customers make better decisions.
Whether you are developing sales leaders, strengthening commercial capability or preparing your organisation for the future of B2B selling, I would be delighted to talk.
This book shows how to sell the modern way, validating what buyers already know, adding a useful insight, moving faster, and de-risking the decision.