Commercial Strategy · Artificial Intelligence · Buyer Behaviour · Commercial Transformation
For more than two decades I have helped organisations adapt to changing technology, evolving buyer behaviour and the commercial challenges that come with both.
Today, my work focuses on helping businesses understand how modern buyers make decisions, how artificial intelligence can be applied in practical commercial environments, and how organisations can build systems that create better customer experiences rather than simply more activity.
As Co-Founder of Plan Grow Do, I work with businesses across the UK and internationally to combine research, commercial strategy and AI into practical solutions that improve the way organisations sell, communicate and support their customers.
Much of my work is built around original research into how buyers think, behave and make purchasing decisions. The objective is not simply to collect data, it is to help organisations make better commercial decisions.
An ongoing international research programme exploring how B2B buyers in the lubricants industry research suppliers, evaluate risk and make commercial decisions.
Explore the research →Research exploring how organisations are adopting artificial intelligence, the barriers they face and the practical opportunities for commercial teams.
See the findings →An AI-powered commercial platform that helps organisations capture knowledge, respond faster and support customers and sales teams more consistently. Designed to make expertise more accessible, not to replace people.
Discover Always On →Helping organisations modernise how they sell by combining research, consultancy, training and AI with practical implementation, with a focus on lubricants, manufacturing and industrial sectors.
Visit Plan Grow Do →A community I founded supporting busy fathers to become better at work, at home and for themselves. Separate from Plan Grow Do, but built on the same belief in better conversations and informed decisions.
I regularly speak for commercial teams, industry associations and conferences on artificial intelligence, buyer behaviour, digital transformation, the future of B2B sales and AI in industrial markets, including events connected with UKLA, ILMA and ICIS.
Artificial intelligence, buyer behaviour, commercial strategy, prospecting and marketing.
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Conversations with commercial leaders, researchers, founders and practitioners exploring the future of business, leadership and buyer behaviour, including contributions through Beyond the Blend and external podcast appearances.
Find me sharing ideas and in conversation with global sales and marketing voices on our YouTube channel.
Whether you are exploring AI, researching buyer behaviour or looking to improve commercial performance, I would be delighted to talk.
This book shows how to sell the modern way, validating what buyers already know, adding a useful insight, moving faster, and de-risking the decision.