Helping businesses grow by understanding how modern buyers buy.
Buyers research long before they speak to a salesperson, and artificial intelligence is reshaping how they discover information, compare suppliers and decide. We help industrial and technical businesses respond to that change with confidence, and become easier to buy from.
Consultancy, sales excellence, original research and practical AI, working together to build sustainable commercial growth.
More than consultants.
Plan Grow Do is built around four connected areas of expertise. Each one feeds the next, so research, advice, technology and insight keep improving together.
Solve real commercial problems
Helping organisations solve commercial challenges with practical, measurable solutions.
Build capable sales teams
Developing leaders and sales teams through coaching, training and structured commercial improvement.
Understand how buyers change
Understanding how buyers are changing through independent industry research programmes.
Adopt AI in practical ways
Helping businesses adopt AI in ways that improve customer experience and commercial performance.
We invest in evidence, not opinion.
Rather than relying on published reports or industry opinion alone, we run original research into how buyers actually behave, so our advice stands on real data.
Buyer Revolution
Our flagship research programme into how lubricant buyers are changing. Across five major studies we have explored:
participants across the programme
individual data points gathered
major studies completed
AI Readiness Research
Artificial intelligence is one of the biggest commercial changes facing industry. Our AI Readiness research examines how lubricant businesses are adopting AI, where they are making progress and where capability still needs to develop. The focus is never technology for its own sake, but how AI can improve sales, customer experience and commercial effectiveness.
See the research →
Sharing what we learn.
Knowledge only creates value when it is shared. Alongside our consultancy work we publish books, articles and research that put practical commercial thinking into readers' hands.
Selling Lubricants Smarter
Modern Sales Leadership
Funnel Vision
Contributing to the industries we serve.
We speak and contribute at
- Independent Lubricant Manufacturers Association (ILMA)
- UK Lubricants Association (UKLA)
- ICIS World Base Oils Conference
- Lubricant Expo
Our work has appeared in
- UKLA Lube News
- ILMA Compoundings
Meet the founders.
Rob Taylor
Rob has spent more than two decades helping organisations navigate digital change, commercial transformation and evolving buyer behaviour. He has worked globally in support of lubricants and industrial B2B, building a reputation for turning emerging technology into practical commercial advantage.
Today his work focuses on the intersection of artificial intelligence, buyer behaviour and commercial performance, particularly in industrial and lubricants markets. Rob leads the development of Buyer Revolution, AI Readiness Research and the Always On platform, helping organisations combine human expertise with AI to create faster responses, stronger customer experiences and more effective commercial systems.
Read Rob's full profile →
Steve Knapp
Steve has spent a career at the sharp end of industrial sales. Having led international sales programmes across the globe, he has spent many years helping organisations improve sales leadership, commercial process and customer engagement.
He is the author of Funnel Vision and co-author of Modern Sales Leadership and Selling Lubricants Smarter, and a keynote speaker at industry events. Steve's work combines consultancy, coaching and research to help businesses build confident, capable sales teams around the needs of today's buyers.
Read Steve's full profile →The Plan Grow Do ecosystem.
Everything we create serves one objective: helping organisations understand buyers better, improve commercial performance and build lasting capability. Each part feeds the next.
Research feeds consultancy, consultancy shapes what we build, and what we share brings new questions back into the research.
Proud to contribute to our industry.
We support the organisations that develop knowledge, standards and commercial thinking across our sectors, through research collaboration, speaking and ongoing participation.
Beyond the Blend.
Beyond the Blend goes behind the science to the people at the heart of the lubricant market: the ones who make it move. Through real insight and honest conversations, it tells the human story of the entire lubricant supply chain.
Delving behind the scenes of the lubricant industry, it complements our consultancy, research and books with the real stories of the people who shape it.
Our standards.
Trust matters, so we publish how we work, research, write and protect information.
Frequently asked.
What does Plan Grow Do do?
We help industrial and technical businesses become easier to buy from. We combine commercial consultancy, sales excellence, original buyer research and practical AI to improve customer experience and commercial performance.
Which industries does Plan Grow Do work with?
We focus on industrial and technical sale sectors, including lubricants, manufacturing, oil and gas, filtration and engineering.
What makes your approach different?
We lead with evidence rather than opinion. Our Buyer Revolution programme has gathered more than 25,000 data points from real buyers, and that research shapes our consultancy, our training and the tools we build.
Who are the founders?
Plan Grow Do was founded by Rob Taylor and Steve Knapp. Rob focuses on artificial intelligence, buyer behaviour and commercial performance. Steve is a sales leader and author who led international sales teams at Shell.
How can we work with you?
Most people start with a discovery call. From there we support you through consultancy, sales training, original research and the Always On programme.
Let's have a conversation.
Whether you are exploring AI, strengthening sales capability, shaping commercial strategy, or simply curious about where buyer behaviour is heading, we would be glad to talk.
Plan Grow Do Ltd is registered in England and Wales.
