Turn Buyer Insights into a Sales Advantage – In Just Two Days
This intensive, in-person workshop transforms the latest Buyer Revolution research into practical, tailored sales strategies your team can implement immediately. Choose from two delivery options to suit your needs and budget.
The Buyer Revolution Connection
This workshop is part of the Buyer Revolution programme – the first global study into lubricant buyer behaviours, reflecting the common themes and behavioural shifts observed across five global data sets and over 25,000 individual data points.
Why that matters:
• You’ll learn directly from insights gathered from procurement, suppliers, R&D, and management roles across the lubricants supply chain.
• Every session is tailored to your market, your customers, and your real-world challenges.
• It’s not theory – it’s research-led, buyer-tested, and seller-ready.
Who This Workshop is For - Ideal for team learning and development.
We’ve built this experience for sales teams who work with:
• Procurement – needing evidence, clarity, and value
• Suppliers – seeking long-term partnerships over transactional wins
• R&D – driven by innovation that meets technical requirements
• Management – focused on strategic fit and long-term growth
What You’ll Learn
This is not an off-the-shelf sales workshop — it’s built entirely around the Buyer Revolution research, reflecting the common themes and behavioural shifts observed across five global data sets of lubricant buyers.
Across the two days, your team will work through five high-impact modules:
Solve your own problems
- Buyers want suppliers who can anticipate and fix issues without being chased.
- We’ll show you how to proactively identify challenges and bring ready-made solutions.
Speed Of Response
- Responsiveness is not optional — but speed alone isn’t enough.
- Learn how to balance speed with substance so buyers get timely, relevant, and complete answers.
Day to Day Activities
- Many salespeople waste time on tasks that buyers don’t value.
- You’ll learn how to prioritise activities that strengthen relationships and drive loyalty.
The Account Manager
- Poor preparation is the number one source of buyer disappointment.
- We’ll teach you how to arrive prepared, add insight, and lead every meeting with confidence.
People or brand?
- Buyers buy from people first, then companies.
- We’ll work on building personal credibility while leveraging your organisation’s reputation.
What You’ll Learn
By the end of the workshop, your team will have a tailored action plan to apply the 10 behaviours of the Salesperson of the Future in every customer interaction.
Want to see how your sales approach measures up to these behaviours?
Download your free copy of The Salesperson of the Future and start bridging the gap today.
Packages & Pricing
Choose the delivery option that best fits your team and objectives:
Solution 1 – Standard Workshop Delivery
Investment: £4,800 total (2 days @ £2,400/day)
• Two consecutive days of live, in-person training.
• Covers all 5 Buyer Revolution research-based modules.
• Delivered “as is” — no pre-workshop analysis or customisation.
• Ideal when you want the programme delivered quickly to a wider team.
Solution 2 – Tailored Workshop + Assessment
Solution 2 – Tailored Workshop + Assessment
Investment: £7,500 total (includes pre-work + 2-day delivery)
Everything in Option 1 plus:
Pre-workshop discovery & tailoring
• Review of your current sales approach and priorities
• Integration of your real customer scenarios into exercises
• Agenda aligned to your market and team capability
Capability Assessment (10 Behaviours Scorecard)
• Baseline team self-assessment and manager input (pre-workshop)
• Post-workshop re-test to track uplift
• Managers debrief and recommendations to embed habits
Not ready for a full team workshop?
You can still access the same research and practical training via our Buyer Revolution Online Course – a flexible, self-paced programme you can start today.
Supporters of The Buyer Revolution
“Eye-opening. We left with a clear plan and tools that work with our buyers, not against them.”
Supported by:
Your buyers are already evolving. Are you?
Don’t wait until your competitors have adapted – give your sales team the skills to lead the Buyer Revolution now.
“Finally – a programme that starts with what buyers actually want and builds sales skills around it.”
“Finally – a programme that starts with what buyers actually want and builds sales skills around it.”
