Digital Integration for Sales: A consultancy workshop for creating better sales opportunities
Yes, you can drive more miles, knock on more doors, call more numbers—but if you keep doing more of the same and expect better results, you’re setting yourself up for disappointment.
It’s time to stop and take a hard look at how you’re setting your team up for success from the eyes of a modern and changed buyer. The Digital Integration For Sales workshop may just be the first step you need.
With our three-step process, we’ll help you see how integrating digital more in to a valid sales activity you’ll be able to talk to potential buyers better. First, we’ll dive deep into your digital footprint. Does your website talk to customers or just show off your business? How does it connect across platforms and engage potential buyers on their journey?
Next, an interactive workshop where you’ll get to grips with buyer behaviour. Discover why nurturing your ideal customers is essential and craft messaging that resonates on a personal level.
Finally, our strategy development phase will arm you with a solid content creation strategy. Using the Motivation Matrix and focussing on the five fundamentals of content creation you’ll learn to consistently produce customer-focused content that hits the mark every time.
If you want a more efficient and effective sales strategy, you must embrace digital.
Ready?
Our Three Step Process
Delivery: A full live day, or two online sessions supported by our online process as outline below.
Step 1:
Assessment and Planning
- Evaluate the current digital presence and early buyer journey.
- Identify areas for improvement in customer engagement and messaging.
- Pre-Work Survey: Participants complete a survey to assess their current web presence, focusing on whether it speaks to customers or simply showcases the business.
- Buyer Journey Analysis: Review and analyse the early stages of the buyer journey and how it connects across different platforms.
- Digital Content Audit: Conduct an audit of current digital content to identify gaps and opportunities for better customer engagement.
- Customer Persona Review: If available, review existing customer personas to assess their application in digital content. If not available, provide guidance on developing basic personas.
- Persona Translation: Participants translate their customer persona (if available) onto the Plan.Grow.Do. Customer Persona Spider Chart Template.
- Team Profiles: Participants provide LinkedIn profile links for team members to facilitate deeper understanding and collaboration.
Step 2:
Interactive Workshop
- Enhance understanding of buyer behaviour and the importance of nurturing ideal customers.
- Develop effective messaging and content strategies.
- Research Playback: Insights and research from the pre-work are shared and discussed.
- Buyer Behaviour: Participants learn how buyers make purchasing decisions and why nurturing a holding pattern of ideal customers is crucial.
- Customer Persona Development: Using input from the customer persona exercise, participants develop early messaging that connects directly to the personas.
- Emotional States of Buying: Awareness is created about connecting messaging to the four emotional states of buying.
- Repeatable Statements: Participants craft five repeatable statements to establish their personal and company’s “Know, Like, Trust” position.
Step 3:
Strategy Development
- Formulate a strategic approach to consistent, customer-focused content creation.
- Content Mapping: Using insights from pre-work, participants map out the importance of addressing customer questions in their digital content.
- Customer Questions Template: Participants work on the “5 Questions Customers Ask” template to create a roadmap for content that speaks directly to their target audience.
- Motivation Matrix: Participants work with the motivation matrix to formulate a strategy for consistent, customer-focused content creation.
- Content Strategy: Develop practical techniques for crafting content that answers customer questions and addresses their emotional states during the buying process.
Investment: £2400 +VAT where applicable
