Commercial Leadership for a Buyer-Led World
Understanding buyer behaviour and the leadership decisions it now demands
“For any businesses who are looking to gain insight and a better understanding of the buyer and how this relates to your business and sales teams FUCHS UK would recommend you contact Steve Knapp Rob Taylor at PlanGrowDo.”
– Paul Wood, National Sales Manager, Fuchs UK
Buyer behaviour has changed. What buyers value, reward, and quietly penalise has shifted, often without being explicitly stated.
This two-day leadership event helps commercial leaders clearly understand modern lubricant buyer preferences on Day One, then translate those insights into the behaviours, standards, and expectations required of the Lubricants Salesperson of the Future on Day Two.
Built from real buyer insight, not theory. Designed for leadership decision-making, not sales motivation.
Why this matters for lubricant leaders
Many commercial teams are working hard, yet still feel increasing pressure on margins, responsiveness expectations, trust, and perceived value. The challenge is not effort. It is alignment. Longer cycle times, lower hit rates and buyer who is harder to find than ever all contribute to that challenge.
This event gives leadership teams a shared, evidence-based view of what buyers now expect and how leadership choices shape frontline behaviour.
Who this event is for
Managing Directors, General Managers, Sales Directors, Heads of Sales, Commercial Leaders, Sales Enablement, and Marketing leaders supporting commercial performance.
Day one: Understanding the modern lubricant buyer
Day One grounds leadership teams in how buyers now behave, decide, and evaluate value.
Themes explored:
👉 Solve Your Own Problems
👉 Speed of Response
👉 Day-to-Day Activities
👉 Account Manager Value
👉 People or Brand
Outcomes include a shared understanding of buyer expectations and visibility of where current systems support or undermine trust and value.
Day two: The lubricants salesperson of the future
Day Two connects buyer insight directly to leadership responsibility.
Leaders align on ten buyer-valued attributes including responsiveness, insight, preparation, trust-building, digital confidence, and long-term value focus.
Leadership discussions explore what behaviours are rewarded, what standards are unclear, and how systems influence buyer experience.
Delivery format
In-person leadership sessions. Structured discussion. Real lubricant market scenarios.
Available as standard or tailored delivery.
What leadership teams take away
👉 A shared view of modern buyer behaviour
👉 Clear behavioural expectations for sales teams
👉 Alignment across leadership, sales, and marketing
👉 Practical clarity on leadership influence
Investment
£7500 +VAT (where applicable) plus travel and associated cost.
To discuss whether this leadership event is right for your organisation, please contact Plan Grow Do.
Get In touch
+44 (0)114 349 9688
available from 09:00 – 17:00 (UK)
