Personalised at Scale: Designing Digital Experiences That Still Feel Human.

Share this article Facebook Twitter LinkedIn Personalised at Scale: Designing Digital Experiences That Still Feel Human. I was pleased to participate in a panel discussion at the ICIS World Base Oils Conference in London, where the focus moved beyond products, pricing and supply dynamics. Many of the questions from the audience centred on customer engagement […]

Leading With Legacy: Keri Craig on Trust, Transition and Transformation on Beyond The Blend!

Share this article Facebook Twitter LinkedIn Leading With Legacy: Keri Craig on Trust, Transition and Transformation on Beyond The Blend! In the latest episode of Beyond The Blend, we hear the remarkable story of Keri Craig, Director of Interflon Scotland. Her journey spans continents, careers, and deep personal transformation, culminating in a leadership role within […]

Beyond the Blend: Purpose, Progress and the Power ofCommunity with Elisa Swanson-Parbäck

Share this article Facebook Twitter LinkedIn Beyond the Blend: Purpose, Progress and the Power of Community with Elisa Swanson-Parbäck In this episode of Beyond the Blend, Steve Knapp sits down with Elisa Swanson- Parbäck, Business Development Director for Sustainable Lubricants at Perstorp Group. What follows is a wide-ranging, insightful conversation that spans diving in Finnish […]