A Letter to the CEO

Share this article Facebook Twitter LinkedIn A Letter to the CEO Dear Chief Exec, You are leading a team in a world that no longer rewards the habits that once made you successful. This is not a criticism. It is an observation. Most commercial organisations did not choose this moment. It arrived quietly. Buyers changed […]
Lubricant Sales Training for Individuals and “Small Guys”

Share this article Facebook Twitter LinkedIn “You Do Nothing for the Small Guys” – Really? Not long ago, someone said to me: “All you do is fine, but you do nothing for the small guys or individuals.” If I’m honest, my first reaction was, jog on. My second thought was that this person was a […]
Commercial Excellence Development in Action

Share this article Facebook Twitter LinkedIn How Commercial Leaders Can Turn Buyer Revolution Data into Real-World Sales Performance Across the lubricants industry, commercial leaders are feeling pressure from all sides. Customer impatience has increased. Traditional product-pushing methods are hitting diminishing returns. Digital behaviour is shaping buying long before a salesperson is even aware there is […]
The Science Behind Sales Excellence: A Data-Driven Exploration of Prioritising People, Behaviour, Process, Measures, and Tools.

Share this article Facebook Twitter LinkedIn The Science Behind Sales Excellence: A Data-Driven Exploration of Prioritising People, Behaviour, Process, Measures, and Tools. In the dynamic realm of sales excellence, navigating the complex interplay between human interaction and technological innovation is crucial for achieving sustainable growth and fostering enduring customer relationships. Grounded in empirical evidence and […]
Embracing Sales Transformation: A Strategic Imperative for Sales Leaders

Share this article Facebook Twitter LinkedIn Embracing Sales Transformation: A Strategic Imperative for Sales Leaders In today’s dynamic marketplace, sales leaders are facing an unprecedented confluence of opportunities and challenges. The digital age has ushered in a new era of commerce, where consumer behaviour and expectations are rapidly evolving. To stay ahead of the curve, […]
Excelling in Pipeline Management: Empowering Sales Leadership for Growth

Share this article Facebook Twitter LinkedIn Excelling in Pipeline Management: Empowering Sales Leadership for Growth In the intricate world of sales leadership, the mastery of pipeline management emerges as a strategic imperative, driving growth, and performance to new heights. From cultivating diligence and focus to leveraging key metrics and fostering collaboration, effective pipeline management serves […]
The Strategic Imperative of Cultivating a Sales Culture for Sales VPs and Directors

Share this article Facebook Twitter LinkedIn The Strategic Imperative of Cultivating a Sales Culture for Sales VPs and Directors In the fast-paced world of sales, where competition is fierce and customer expectations are ever-evolving, achieving excellence isn’t just a goal—it’s a strategic necessity. At the core of this pursuit lies the cultivation of a robust […]
Navigating Growth Management: Strategic Initiatives for Business Expansion

Share this article Facebook Twitter LinkedIn Navigating Growth Management: Strategic Initiatives for Business Expansion In the dynamic landscape of business, where change is constant and competition is fierce, growth management emerges as a cornerstone of organisational success. It encompasses a spectrum of strategic initiatives aimed at setting meaningful targets, energising team performance, fostering collaboration, and […]
Elevating Sales Leadership: Nurturing Growth and Performance

Share this article Facebook Twitter LinkedIn Elevating Sales Leadership: Nurturing Growth and Performance In the realm of sales leadership, where excellence is not just a goal but a necessity, the role of Sales VPs and Sales Directors stands as a guiding light for organisational success. Anchored in a commitment to business performance and people development, […]
Mastering Sales Execution: The Blueprint for Consistent Sales Excellence

Share this article Facebook Twitter LinkedIn Mastering Sales Execution: The Blueprint for Consistent Sales Excellence In the intricate world of sales, where every interaction is an opportunity and every transaction a chance to excel, the art of sales execution stands as the bedrock of success. From meticulous data management to streamlined contract processes and unwavering […]