Personalised at Scale: Designing Digital Experiences That Still Feel Human.

Share this article Facebook Twitter LinkedIn Personalised at Scale: Designing Digital Experiences That Still Feel Human. I was pleased to participate in a panel discussion at the ICIS World Base Oils Conference in London, where the focus moved beyond products, pricing and supply dynamics. Many of the questions from the audience centred on customer engagement […]

Selling Lubricants Smarter is ready to buy!

This book shows how to sell the modern way, validating what buyers already know, adding a useful insight, moving faster, and de-risking the decision.