Why does it matter that you understand your buyers, better?
“If only I knew my customer better it would make me more relevant, more efficient and more effective” (Sales team feedback from the training room)
Is everyone a customer? Really? Today’s buyer expects to be treated differently. In your buyers’ world your brand is easy to ignore and even easier to forget. Unless you show and demonstrate that you understand your best buyers better, you’ll be stuck in a cycle of doing the same things you’ve always done and expecting different results.
The time for change is now.
Set your sales team up for success with your very own Buyer Persona & Playbooks and build a process for finding better prospects!
The Changing Buyer
With all this in mind, ask yourself – who is your website, sales team and content talking to? And what is it they are talking about?
How we can help you
Working with you, our unique buyer persona process will bring to life the data points and feedback to create a vivid picture of the people who matter most to your business. What’s more we create connected sales playbooks to encourage the right behaviours and disciplines of the sales team for better sales outcomes, related specifically to your best buyers!
What would Terry do?
But what is a Buyer Persona & Sales Playbook, anyway? Well, take a look at this preview of Terry, a buyer persona of a maintenance manager! Does he sound familiar to you?
Imagine having your very own sales playbooks to share with the sales team, with new recruits, with marketing. Because what you want is absolute clarity of actions in a very noisy world.
Each persona & sales playbook includes a clear narrative of the best type of business for your business. This creates absolute clarity on who your sales team should be focussing their efforts on finding and communicating with.
Each persona & sales playbook includes actionable insights and tactical steps for the sales team to focus their efforts on the right things, not just the things that keep them busy.
We also share with you the highlights from the research as a data set to share with the business.
How much does a persona & sales playbook cost?
Each persona & sales playbooks is £1500+VAT (where applicable) and takes approximately 10 – 12 weeks to complete.
